The project group I am part of is tasked with coming up with a solution to the challenge of enticing new customers for Jumbo by delivering a proof of concept accompanied by a prototype of a new, exciting feature for the Jumbo e-commerce platform.
The new feature we developed allows users to get recipe inspiration by scanning products at home and getting a list of recipes based on the scanned product. The ingredients you don’t have yet at home can easily be added to your digital Jumbo shopping cart.
We added value to Jumbo by delivering a highly detailed Figma prototype with multiple variations, including their pros and cons. The iterations and variations that didn’t make the final prototype give insight in what worked well and what did not.
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© SIMON PETERS
